In the aftermath of the Maui fires, the need to reshape how visitors experience Hawai’i has become more apparent.

The allure of Hawai’i is undeniable. Its golden beaches, majestic mountains, and amazing culture have been a significant draw for tourists for generations. I, like many others, was not immune. However, as a conscientious traveler, I took it to heart when Hawaiian leaders delivered the edict that non-residents should stop visiting to lessen the impacts of COVID-19 and over-tourism. A similar decree was issued after deadly fires ravaged parts of Maui.

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