Peter Bopp
About
Peter Bopp serves on the Board of Directors of the Family Travel Association, and works on our consumer research and insights. He has managed our annual family travel research partnership with Dr. Lynn Minnaert of NYU’s Tisch School of Hospitality since it’s inception in 2015. This annual study provides valuable insights into parents behaviors and attitudes regarding family travel to our member organizations.
Outside of his FTA association, Peter is the President of the Leadership Strategy Group, an executive coaching and leadership development firm. Peter specializes in coaching senior level executives in consumer-oriented businesses, with a focus on leadership, business management, marketing, sales, finance and product development functions. Peter enjoys working with senior leaders and their teams to develop and sharpen their leadership vision, values, and impact.
Prior to his current focus, Peter held senior business and marketing leadership roles at American Express and Kraft Foods (now Kraft Heinz). Peter joined American Express in their travel division, where he led the consumer travel programs for the Green Card and Small Business Card portfolios. He subsequently led marketing for the Small Business Services Division and was Vice President of Advertising for all the U.S. American Express businesses. At Kraft Foods, Peter was senior brand manager for the Sanka and Maxwell House Decaffeinated Brand Portfolios.
Peter is an enthusiastic traveler. Among his favorite journeys was on sabbatical from American Express, when he extensively traveled through Australia and New Zealand. He also took great joy in planning his extended family’s annual reunion trip each summer in Bermuda and upstate New York.
Peter holds an MBA in Marketing and Finance from the Kellogg School at Northwestern University, and a BA in International Relations from Brown University.